Can Marketing Automation Replace Traditional Email Marketing Platforms?
There is an ongoing discussion within the B2B marketing space about the differences between automated marketing platforms and email marketing platforms. Which solution is more effective? Can marketing automation replace email marketing altogether? Many individuals mistakenly use the terms “email marketing” and “marketing automation” interchangeably, which causes confusion for companies when deciding which the solution to use for their business needs. Below we uncover the differences between these two platforms and provide insight as to whether marketing automation can replace traditional email marketing platforms. What is Email Marketing? In order to decide if one solution can replace the other, we must understand the distinct differences between these two platforms and distinguish what business needs they each meet. Simply put, email marketing is the process of sending emails to a chosen list of recipients in an effort to promote a company’s services or connect with potentia