How Shall You Use Intent Data for Business?
B2B marketing and sales success depend on data. Nonetheless, it’s never enough to use data to reach out to prospective customers. Every competent sales professional and marketer understands the importance of B2B data and how it helps achieve inclusive business goals. An insightful understanding of customer requirements alongside data intelligence will offer a competitive edge. Additionally, it helps build a consistent and strong pipeline for your sales team. But truth be told, only some sales professionals and marketers understand how to implement smart data to take advantage of customer insights. On this note, the most significant type of data for generating marketing insights and sales is – Intent Data. And this is your post on using intent data for business. An Introduction to Intent Data Intent Data is a series of behavioral signals that lets you understand your prospects’ intentions about purchasing a service or product. For a business to generate leads, it is important to o