Posts

How Shall You Use Intent Data for Business?

Image
B2B marketing and sales success depend on data. Nonetheless, it’s never enough to use data to reach out to prospective customers. Every competent sales professional and marketer understands the importance of B2B data and how it helps achieve inclusive business goals. An insightful understanding of customer requirements alongside data intelligence will offer a competitive edge. Additionally, it helps build a consistent and strong pipeline for your sales team. But truth be told, only some sales professionals and marketers understand how to implement smart data to take advantage of customer insights. On this note, the most significant type of data for generating marketing insights and sales is – Intent Data. And this is your post on using intent data for business. An Introduction to Intent Data Intent Data is a series of behavioral signals that lets you understand your prospects’ intentions about purchasing a service or product. For a business to generate leads, it is important to o
Post a Comment
Read more

Can Marketing Automation Replace Traditional Email Marketing Platforms?

Image
There is an ongoing discussion within the B2B marketing space about the differences between automated marketing platforms and email marketing platforms. Which solution is more effective? Can marketing automation replace email marketing altogether? Many individuals mistakenly use the terms “email marketing” and “marketing automation” interchangeably, which causes confusion for companies when deciding which the solution to use for their business needs. Below we uncover the differences between these two platforms and provide insight as to whether marketing automation can replace traditional email marketing platforms. What is Email Marketing? In order to decide if one solution can replace the other, we must understand the distinct differences between these two platforms and distinguish what business needs they each meet. Simply put, email marketing is the process of sending emails to a chosen list of recipients in an effort to promote a company’s services or connect with potentia
Post a Comment
Location: 8880 Rio San Diego Dr # 800, San Diego, CA 92108, USA
Read more

Things To Keep In Mind While Choosing B2B Lead Generation Agency

Image
To enhance your business volume is to let people know about your products and services. No matter how good your products are or how excellent your company’s service quality is, if others would not know about those, you are surely not going to  get a return on your investments.  Here comes the relevance of B2B lead generation. The better and active leads you have, the more would be your potential to reap benefits. If you are looking for a professional B2B lead generation agency , here are some of the aspects that you must keep in mind to make your fortune shine.   Be Sure Of The Lead Quality When you decide to engage a professional lead generation agency to .generates leads for your business, make sure that the company has a reputation for generating relevant leads or else, your time, effort, money, and the brand value will only suffer a loss. Know About The Technology Be sure that the agency you are hiring to boost the B2B lead generation process for your company uses the latest
1 comment
Location: San Diego, CA, USA
Read more